Is it possible to live the PR (public relations) dream at work while achieving your PR (personal record) goal outside of work?

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Can you have a successful, enjoyable, and productive career while pursuing your own personal victories outside the office? The answer is yes, by establishing what’s called work-life balance. Everyone is always trying to achieve this balance. It’s a question of how can I work a full-time job, raise my children, and stay healthy, active, train – and finish my longest race ever, the Half Ironman – all at the same time?

Whether your goal is landing 10 media briefings for your client at their next trade show or swimming 40 laps in the pool at the end of the day, you should keep five things in mind:

  1. Find a positive work culture. For me, it was important to find a work environment that exudes positive energy, focuses on client results, and whose number one goal is to move the needle for their customers. Interprose is that culture; working from home as part of the Interprose team these past 15 years has enabled me to achieve that needed work-life balance. Employees are recognized for their exceptional work, which in turn motivates the team to succeed. I strive each and every day to be the best PR professional I can be for my clients, but at the end of the day, I’m still able to set aside that article I am editing, throw on my running shoes, and go for a run.
  1. Happiness is key. Studies have shown that companies who see the biggest jumps in employee happiness are those who, among other things, emphasize great work-life balance. Interprose has a flexible work schedule which drives employee happiness and overall satisfaction. We’re committed 110 percent to delivering top-notch results for our clients, which in turn makes them happy. However, it also makes me happy; it gives me energy and helps to relieve stress, particularly when I’ve finished my work and can jump on my road bike to enjoy 20 miles around town.
  1. Endure even when you think you can’t go another step. In the PR world, sometimes you find yourself struggling with reaching that ultra-tough reporter who’s writing an article on subject matter that perfectly aligns with your client’s line of business. You’ve called repeatedly and emailed over and over, and still receive no response. You’ve changed your pitch five different times, and still nothing. I say stick with it! Persistence is key, and those who can endure will win the race in the end. After swimming 1.2 miles in a lake and completing 56 miles on my bike, I thought to myself (as I was running those last two miles of my first half Ironman this past June): “I can do this, I will do this, and I will push myself to the very end to reach my goal!”
  1. Always stay focused. It’s so easy to get distracted, especially when working from home. I often ask myself, “What’s most important in life?” The answer is, “To be happy, work hard, and spend as much time as possible with my loving family.” Each day I wake, I’m extremely focused and ready to tackle the day’s demands. In order to get three kids out the door to school, support umpteen client calls, pitch multiple press releases, and land a Q&A for my newest account, I MUST stay focused. And, after all of my work is complete for my clients, I still have to stay on track; I have to find the time and energy needed to squeeze in a swim, so that I can practice my freestyle stroke and become a more efficient swimmer.
  1. Respect. It’s important to work with a company that respects you and your work. Interprose’s team has significant tenure within the company, which creates stronger relationships and better teamwork. After many, many years with Interprose (and working with a lot of the same people for the past 15 years), I can honestly say that there will never be a stronger, more motivating team to work with. There is mutual respect and trust across the board. A workplace that provides a positive environment fosters interpersonal trust and quality personal relationships, which create the most committed and productive employees.

At the end of the day, shoot for your dreams, find that happiness professionally and personally, and strive for that WORK-LIFE BALANCE!