Author Archive

Laurie Davis

Laurie Davis

Where, Oh Where to Publish Your Article? Three Platforms to Consider

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When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to […]

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It’s the Final Countdown! Four Steps for Creating an Effective Countdown Campaign

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New Years, birthdays, graduations are all typically marked with a countdown. It’s common practice to look forward to any anticipated special event. So, why not capitalize on this practice for your next PR or marketing campaign? Whether it’s an upcoming conference, webinar, or new product launch, countdowns are a strategic (and fun!) way to get […]

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Experiencing the Magic: Three Ways to Better Execute Your Plan

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Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family and I sat down for a Disney Character breakfast – one where Mickey, Minnie, and other Disney characters visit your table for pictures and autographs while you […]

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Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

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It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced a surge in people walking around outside – albeit glued to their smartphones – but nevertheless out and […]

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How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

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From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to exhibiting, to the conference registration alone, it adds up quickly. All the more reason to […]

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Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

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Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on […]

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Four Tips & Tricks for Successful PR Measurement

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Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR […]

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Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

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Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of my favorites growing up. We gravitate to stories from […]

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Manage Your Time Before it Manages You – Tips for Better Time Management

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“He who every morning plans the transactions for that day and follows that plan carries a thread that will guide him through the labyrinth of the most busy life.” −Victor Hugo Technology is changing the way we do business, extending working hours around the clock. However, we still have the same 24 hours we’ve always […]

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RT: Spread the Word! Tapping Into the Retweetable You

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Whether your client is announcing a new product or you want to tell the world you’ve just gotten engaged, there are many reasons why you would want to spread your message on Twitter. But regardless of the reason or even the content of the message (well, content is important, but we covered that in our […]

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