Author Archive

Melissa Drozdowski

Melissa Drozdowski

Don’t Be Afraid of the Dark…Social Media

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Recently, much of the U.S. witnessed an amazing natural spectacle – a solar eclipse. In my little corner of paradise, we experienced a partial eclipse, with the moon obscuring nearly 94 percent of the sun. Yay, science! As the skies grew dim, a herd of nearby cattle ranch were clearly confused by the deepening gloom. […]

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If it Looks Like a Duck and Quacks Like a Duck…A Look at Recent Social Media Fails

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We’re only just past the halfway mark for the year 2017 and oh, what a year it’s already been on the social media fails front all around the world. Leaving out the most obvious examples (paging Sean Spicer…), the first six months of the year have produced a cringe-inducing round of social media pratfalls. We’ve […]

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The Keys to the (Magic) Kingdom: How to Effectively Manage Your Brand

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United, United, United…have you learned nothing from your recent troubles? Over at MarketingProfs, I recently covered the trials and tribulations of America’s fourth-largest airline, and the comedy of errors that is United Airlines’ crisis communications strategy. As I note in my article, crisis communications aren’t for the faint of heart. It requires a sound strategy, […]

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Failure…It’s Always An Option (Especially In Social Media)

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It seems like every year, I write the same article over and over again. You know, the one about social media failures and why people should’ve known better? Every year I think to myself, “This year will be different. This is the year we see no social media fails at all!”…and every year, I’m wrong. […]

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Oh, Those Magic (Twitter) Moments, Part II

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Welcome back to part two of our discussion on Twitter Moments, the storytelling-via-tweet functionality that Twitter recently unleashed on the Twitterverse. If you have no idea what I’m talking about, you can always check out Part I of this series for a rundown of what Twitter Moments are and why they should matter to you. […]

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Oh, Those Magic (Twitter) Moments, Part I

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What do you think of when you hear the word “moment”? A single beat of time? A memory, event, or that instant when you gain greater insight about yourself and the world around you? All of these serve well as the definition of a moment. But, I think the bigger question is, in today’s mile-a-minute, […]

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A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story

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I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d better believe I’m a card-carrying […]

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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

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You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might help you gain that extra oomph needed to really put your […]

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Where the Rubber Meets the Road – Driving Success with the Fission Startup Model

Our team has recently been lucky enough to work with the 80edays China Team, which has been an experience that is simultaneously fun, rewarding, and educational. 80edays aims to help accelerate the transition to sustainable mobility with the world’s largest and most competitive all-electric car rally. The China Team car, a DENZA, is piloted by […]

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Oh, Snap! Why Your B2B Brand Should Be On Snapchat

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Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us. Knowing my own daughter would surgically attach her phone to her hand if […]

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