Author Archive

Melissa Drozdowski

Melissa Drozdowski

A Time for Everything: Harmonizing Your Content Curation

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“The wise are who they are. They work with what they’ve got and do what they can do.” – Benjamin Hoff, The Tao of Pooh I don’t do yoga. “Zen” sounds suspiciously like a calculus term to me. But then I found Benjamin Hoff’s lovely little work, The Tao of Pooh. Being a bit pudgy […]

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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

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You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline […]

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Don’t Be Afraid of the Dark…Social Media

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Recently, much of the U.S. witnessed an amazing natural spectacle – a solar eclipse. In my little corner of paradise, we experienced a partial eclipse, with the moon obscuring nearly 94 percent of the sun. Yay, science! As the skies grew dim, a herd of nearby cattle ranch were clearly confused by the deepening gloom. […]

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If it Looks Like a Duck and Quacks Like a Duck…A Look at Recent Social Media Fails

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We’re only just past the halfway mark for the year 2017 and oh, what a year it’s already been on the social media fails front all around the world. Leaving out the most obvious examples (paging Sean Spicer…), the first six months of the year have produced a cringe-inducing round of social media pratfalls. We’ve […]

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The Keys to the (Magic) Kingdom: How to Effectively Manage Your Brand

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United, United, United…have you learned nothing from your recent troubles? Over at MarketingProfs, I recently covered the trials and tribulations of America’s fourth-largest airline, and the comedy of errors that is United Airlines’ crisis communications strategy. As I note in my article, crisis communications aren’t for the faint of heart. It requires a sound strategy, […]

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Failure…It’s Always An Option (Especially In Social Media)

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It seems like every year, I write the same article over and over again. You know, the one about social media failures and why people should’ve known better? Every year I think to myself, “This year will be different. This is the year we see no social media fails at all!”…and every year, I’m wrong. […]

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Oh, Those Magic (Twitter) Moments, Part II

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Welcome back to part two of our discussion on Twitter Moments, the storytelling-via-tweet functionality that Twitter recently unleashed on the Twitterverse. If you have no idea what I’m talking about, you can always check out Part I of this series for a rundown of what Twitter Moments are and why they should matter to you. […]

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Oh, Those Magic (Twitter) Moments, Part I

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What do you think of when you hear the word “moment”? A single beat of time? A memory, event, or that instant when you gain greater insight about yourself and the world around you? All of these serve well as the definition of a moment. But, I think the bigger question is, in today’s mile-a-minute, […]

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A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story

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I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d better believe I’m a card-carrying […]

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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

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You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might help you gain that extra oomph needed to really put your […]

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