Author Archive

Melissa Drozdowski

Melissa Drozdowski

The Tweets, They Are A-Changin’…

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As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. […]

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Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

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Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene? The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought […]

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Lessons Unlearned: Cautionary Tales from the Front Lines of Social Media

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So, the SyFy Network just announced a new series that I can’t wait to watch: “The Internet Ruined My Life.” According to SyFy, the show “exposes the unexpected perils of living in a social media obsessed world” and “reveals how people just like you and me inadvertently ruin their lives in one keystroke.” Pretty heady […]

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Yogi Berra and the Art of Being Memorable

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Did you know that no other Major League Baseball (MLB) catcher has been named to as many all-star teams as the legendary Yogi Berra? Or that he racked up an impressive 358 home runs, 1,430 runs batted in, and three American League Most Valuable Player awards? How about his standing record for having more MLB […]

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Interprose Travelogue: Thinking Outside the Box in Philadelphia

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Founded in 1682, the “City of Brotherly Love” – aka Philadelphia – is no stranger to creative, out-of-the-box thinkers. Ben Franklin, Louisa May Alcott, Dick Clark, President James Buchanan, Andrew Mellon, Patti LaBelle, Edgar Allan Poe, even Kevin Bacon…they all once called this one-time capitol of the U.S. home. More recently, Philadelphia played host to […]

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Google’s Mobilegeddon – the End of the World as We Know It?

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Mobilegeddon. Googpocalypse. Despite some of the more dire warnings out there, it’s really not the end of the world as we know it, I promise. But just in case you haven’t heard the news, here it is in a nutshell: Google rolled out a pretty significant change to its search algorithm that could have a […]

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What You Don’t Know About Social Media Can Kill You(r Brand), Part II

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It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.

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What You Don’t Know About Social Media Can Kill You(r Brand), Part I

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You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!

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Get on the Wiki-Wiki Bus, Part II

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In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.

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Get on the Wiki-Wiki Bus, Part I

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The question is no longer should your business have a Wikipedia article, but why doesn’t it?

If you’ve ever visited or stopped over in the land of my ancestors, you’ve probably come across this Hawaiian travel staple – the whimsically named “Wiki-Wiki” bus. In the native Hawaiian language, the word “Wiki” means “quick”. At the Honolulu International Airport, the Wiki-Wiki bus serves as a quick way for travel-weary passengers to scoot between the various terminals.

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