Author Archive

Melissa Drozdowski

Melissa Drozdowski

Where the Rubber Meets the Road – Driving Success with the Fission Startup Model

Our team has recently been lucky enough to work with the 80edays China Team, which has been an experience that is simultaneously fun, rewarding, and educational. 80edays aims to help accelerate the transition to sustainable mobility with the world’s largest and most competitive all-electric car rally. The China Team car, a DENZA, is piloted by […]

Read More

Oh, Snap! Why Your B2B Brand Should Be On Snapchat

image description

Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us. Knowing my own daughter would surgically attach her phone to her hand if […]

Read More

The Tweets, They Are A-Changin’…

image description

As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. […]

Read More

Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

image description

Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene? The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought […]

Read More

Lessons Unlearned: Cautionary Tales from the Front Lines of Social Media

image description

So, the SyFy Network just announced a new series that I can’t wait to watch: “The Internet Ruined My Life.” According to SyFy, the show “exposes the unexpected perils of living in a social media obsessed world” and “reveals how people just like you and me inadvertently ruin their lives in one keystroke.” Pretty heady […]

Read More

Yogi Berra and the Art of Being Memorable

image description

Did you know that no other Major League Baseball (MLB) catcher has been named to as many all-star teams as the legendary Yogi Berra? Or that he racked up an impressive 358 home runs, 1,430 runs batted in, and three American League Most Valuable Player awards? How about his standing record for having more MLB […]

Read More

Interprose Travelogue: Thinking Outside the Box in Philadelphia

image description

Founded in 1682, the “City of Brotherly Love” – aka Philadelphia – is no stranger to creative, out-of-the-box thinkers. Ben Franklin, Louisa May Alcott, Dick Clark, President James Buchanan, Andrew Mellon, Patti LaBelle, Edgar Allan Poe, even Kevin Bacon…they all once called this one-time capitol of the U.S. home. More recently, Philadelphia played host to […]

Read More

Google’s Mobilegeddon – the End of the World as We Know It?

image description

Mobilegeddon. Googpocalypse. Despite some of the more dire warnings out there, it’s really not the end of the world as we know it, I promise. But just in case you haven’t heard the news, here it is in a nutshell: Google rolled out a pretty significant change to its search algorithm that could have a […]

Read More

What You Don’t Know About Social Media Can Kill You(r Brand), Part II

image description

It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.

Read More

Tags:

What You Don’t Know About Social Media Can Kill You(r Brand), Part I

image description

You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!

Read More

Tags: