Author Archive

Melissa Power

Melissa Power

Open and Shut – Crafting Worthy Subject Lines to Get Your Emails Read

image description

When it comes to open-worthy subject lines, what do you need to consider? Think about it – the subject line is the make-or-break piece of any email pitch. It’s your opportunity to make a memorable first impression, and the key element that ensures your email is read rather than tossed aside. The subject line must […]

Read More

Tags:

OFC You Next Year

image description

The 40th anniversary of the largest global conference and exposition for optical communications and networking professionals wrapped up five days of conference and exhibit programming on March 26. Held in warm and sunny LA – a welcome change for this North East gal who suffered through the miserably brutal 2015 winter – OFC 2015 showcased […]

Read More

California’s High Fiber Diet – OFC 2015 Hits the Road for Los Angeles

image description

The Los Angeles Convention Center will light up once again when industry’s preeminent conference for optical communications and networking professionals returns to LA on March 22, 2015. The Optical Fiber Communications Conference and Exhibition, otherwise known as OFC, now in its 40th year, is expected to draw more than 12,000 attendees to over 550 exhibits, […]

Read More

Content Is King…As Long As You Know What To do With It

image description

It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.

Read More

The Big Data Around Supercomputing 2013

image description

Supercomputing 2013 (SC13) celebrated its 25th year in Denver, November 18-21. With more than 10,000 attendees and 350 exhibitors, the conference brought together the international supercomputing community with a program of technical talks, tutorials and workshops. Plus, the exhibit hall featured the latest and greatest “super” cool technologies from industry, academia and government research organizations.

Read More