Author Archive

Rachel DeFrank

You and Your Designer: Three Key Points to Discuss

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So, you’re looking for a new flyer for your information packets. Or a new brochure. Or a website banner ad, palm card, or tradeshow handout. You know it’s crucial to keep your marketing collateral updated with new, fresh looks…but where do you start? Graphic designers should really be called ‘artistic puzzle solvers.’ Designers mix their […]

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Four Tricks for Your Content Marketing Strategy

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Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even begin? Content marketing really refers to saturating your social platforms with information, articles, […]

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Happy 18th Birthday, Google!

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Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In fact, four years ago, the American Dialect Society chose “Google” as the “most useful word of 2002″. When they were back at […]

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Keep Calm & Consult a Designer

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Ready to create a new promotional campaign? Send it out there into the world and hope the customers start knocking on the door? Most of our clients start with an idea – they have a notion to launch a new product, promote an upcoming event, or highlight an existing product. When our clients approach us […]

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