Archive for the ‘Voice’ Category

Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

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John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day. In the first two installments in this Master […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

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“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

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Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team. It almost got away with it. Almost. […]

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Open and Shut – Crafting Worthy Subject Lines to Get Your Emails Read

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When it comes to open-worthy subject lines, what do you need to consider? Think about it – the subject line is the make-or-break piece of any email pitch. It’s your opportunity to make a memorable first impression, and the key element that ensures your email is read rather than tossed aside. The subject line must […]

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A Time for Everything: Harmonizing Your Content Curation

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“The wise are who they are. They work with what they’ve got and do what they can do.” – Benjamin Hoff, The Tao of Pooh I don’t do yoga. “Zen” sounds suspiciously like a calculus term to me. But then I found Benjamin Hoff’s lovely little work, The Tao of Pooh. Being a bit pudgy […]

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Where, Oh Where to Publish Your Article? Three Platforms to Consider

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When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to […]

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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

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You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline […]

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Don’t Be Afraid of the Dark…Social Media

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Recently, much of the U.S. witnessed an amazing natural spectacle – a solar eclipse. In my little corner of paradise, we experienced a partial eclipse, with the moon obscuring nearly 94 percent of the sun. Yay, science! As the skies grew dim, a herd of nearby cattle ranch were clearly confused by the deepening gloom. […]

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If it Looks Like a Duck and Quacks Like a Duck…A Look at Recent Social Media Fails

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We’re only just past the halfway mark for the year 2017 and oh, what a year it’s already been on the social media fails front all around the world. Leaving out the most obvious examples (paging Sean Spicer…), the first six months of the year have produced a cringe-inducing round of social media pratfalls. We’ve […]

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The Keys to the (Magic) Kingdom: How to Effectively Manage Your Brand

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United, United, United…have you learned nothing from your recent troubles? Over at MarketingProfs, I recently covered the trials and tribulations of America’s fourth-largest airline, and the comedy of errors that is United Airlines’ crisis communications strategy. As I note in my article, crisis communications aren’t for the faint of heart. It requires a sound strategy, […]

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