Posts Tagged ‘PR’

Four Tips & Tricks for Successful PR Measurement

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Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR […]

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The Time Has Come – Apple Watch Makes its Debut, Gigaom Says Farewell

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Ironic happenings Monday as innovation hit the wires with the unveiling of Apple’s gorgeous watch. The different styles and looks are stunning. But as news of this fascinating new wearable bubbled up all over the Internet, one of the tech industry’s greats dropped a bombshell. Gigaom announced on Monday it was shutting its doors due […]

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U.S. Media Landscape Survey Details Regional Differences

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In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how the news impacts their localities, their everyday lives. Recently, Interprose worked with GlobalCom PR […]

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Is it possible to live the PR (public relations) dream at work while achieving your PR (personal record) goal outside of work?

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Can you have a successful, enjoyable, and productive career while pursuing your own personal victories outside the office? The answer is yes, by establishing what’s called work-life balance. Everyone is always trying to achieve this balance.

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Working with Associations

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While in graduate school, I had the opportunity to work with a large, global, professional engineering association. During those two years, I was exposed to executive leadership, conferences, publications, awards, and more – opening my eyes to the world of professional associations. And I learned that working with associations is very different than working with your typical business.

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Marketing: A CFO’s Perspective

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Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.

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The Benefits of HTML Proficiency

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Knowing HTML provides you with the ability to make changes to a web site on the fly and alter e-mail newsletter templates. Generally, that kind of work would have to be outsourced, which means the company would have to spend money and time on working with a unfamiliar developer. Granted, a professional developer is necessary in cases that require a more intense knowledge of HTML. But for the everyday web site and e-newsletter edits, some basic HTML skills can go a long way.

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Next-Gen Networking

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I was in Maui in early May of this year, kitesurfing with a friend. As I chatted with other kiters there – who have subsequently become friends – I learned about Maui’s MaiTai’s event. This unique annual networking gathering brings together elite kiteboarders, venture capitalists, entrepreneurs, and tech companies.

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Spotlight On: Preparing for Your Next Big Media Interview

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Have you ever been in an interview with a reporter where you thought, “Damn, why didn’t I take the time to understand their interests more?” Although this happens to even the most media-savvy among us, it doesn’t have to. And here’s how to prevent this from happening to you.

Imagine this: tomorrow you have an interview with a journalist who’s writing a story for one of your A-list publications.

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Get on the Wiki-Wiki Bus, Part II

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In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.

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