Blog

Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

Clickbait Headline Example

You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline […]

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Don’t Be Afraid of the Dark…Social Media

Dark Social Media

Recently, much of the U.S. witnessed an amazing natural spectacle – a solar eclipse. In my little corner of paradise, we experienced a partial eclipse, with the moon obscuring nearly 94 percent of the sun. Yay, science! As the skies grew dim, a herd of nearby cattle ranch were clearly confused by the deepening gloom. […]

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If it Looks Like a Duck and Quacks Like a Duck…A Look at Recent Social Media Fails

We’re only just past the halfway mark for the year 2017 and oh, what a year it’s already been on the social media fails front all around the world. Leaving out the most obvious examples (paging Sean Spicer…), the first six months of the year have produced a cringe-inducing round of social media pratfalls. We’ve […]

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The Keys to the (Magic) Kingdom: How to Effectively Manage Your Brand

Magic Kingdom of Brand Management

United, United, United…have you learned nothing from your recent troubles? Over at MarketingProfs, I recently covered the trials and tribulations of America’s fourth-largest airline, and the comedy of errors that is United Airlines’ crisis communications strategy. As I note in my article, crisis communications aren’t for the faint of heart. It requires a sound strategy, […]

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It’s the Final Countdown! Four Steps for Creating an Effective Countdown Campaign

Coming Soon Countdown

New Years, birthdays, graduations are all typically marked with a countdown. It’s common practice to look forward to any anticipated special event. So, why not capitalize on this practice for your next PR or marketing campaign? Whether it’s an upcoming conference, webinar, or new product launch, countdowns are a strategic (and fun!) way to get […]

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Failure…It’s Always An Option (Especially In Social Media)

Social Media Facepalm

It seems like every year, I write the same article over and over again. You know, the one about social media failures and why people should’ve known better? Every year I think to myself, “This year will be different. This is the year we see no social media fails at all!”…and every year, I’m wrong. […]

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You and Your Designer: Three Key Points to Discuss

Designer Discussions

So, you’re looking for a new flyer for your information packets. Or a new brochure. Or a website banner ad, palm card, or tradeshow handout. You know it’s crucial to keep your marketing collateral updated with new, fresh looks…but where do you start? Graphic designers should really be called ‘artistic puzzle solvers.’ Designers mix their […]

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Oh, Those Magic (Twitter) Moments, Part II

Twitter Moments

Welcome back to part two of our discussion on Twitter Moments, the storytelling-via-tweet functionality that Twitter recently unleashed on the Twitterverse. If you have no idea what I’m talking about, you can always check out Part I of this series for a rundown of what Twitter Moments are and why they should matter to you. […]

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Oh, Those Magic (Twitter) Moments, Part I

Twitter Moments

What do you think of when you hear the word “moment”? A single beat of time? A memory, event, or that instant when you gain greater insight about yourself and the world around you? All of these serve well as the definition of a moment. But, I think the bigger question is, in today’s mile-a-minute, […]

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The Simple Question of WHY

The Golden Circle of Content Marketing

Applying the Golden Circle to Content Marketing Strategy “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker, and consultant At a recent Knoxville American Marketing Association meeting I was reminded of Simon Sinek’s Golden Circle concept on how great leaders inspire action. In short, his message is […]

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