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If it Looks Like a Duck and Quacks Like a Duck…A Look at Recent Social Media Fails

We’re only just past the halfway mark for the year 2017 and oh, what a year it’s already been on the social media fails front all around the world. Leaving out the most obvious examples (paging Sean Spicer…), the first six months of the year have produced a cringe-inducing round of social media pratfalls. We’ve […]

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The Keys to the (Magic) Kingdom: How to Effectively Manage Your Brand

Magic Kingdom of Brand Management

United, United, United…have you learned nothing from your recent troubles? Over at MarketingProfs, I recently covered the trials and tribulations of America’s fourth-largest airline, and the comedy of errors that is United Airlines’ crisis communications strategy. As I note in my article, crisis communications aren’t for the faint of heart. It requires a sound strategy, […]

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It’s the Final Countdown! Four Steps for Creating an Effective Countdown Campaign

Coming Soon Countdown

New Years, birthdays, graduations are all typically marked with a countdown. It’s common practice to look forward to any anticipated special event. So, why not capitalize on this practice for your next PR or marketing campaign? Whether it’s an upcoming conference, webinar, or new product launch, countdowns are a strategic (and fun!) way to get […]

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Failure…It’s Always An Option (Especially In Social Media)

Social Media Facepalm

It seems like every year, I write the same article over and over again. You know, the one about social media failures and why people should’ve known better? Every year I think to myself, “This year will be different. This is the year we see no social media fails at all!”…and every year, I’m wrong. […]

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You and Your Designer: Three Key Points to Discuss

Designer Discussions

So, you’re looking for a new flyer for your information packets. Or a new brochure. Or a website banner ad, palm card, or tradeshow handout. You know it’s crucial to keep your marketing collateral updated with new, fresh looks…but where do you start? Graphic designers should really be called ‘artistic puzzle solvers.’ Designers mix their […]

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Oh, Those Magic (Twitter) Moments, Part II

Twitter Moments

Welcome back to part two of our discussion on Twitter Moments, the storytelling-via-tweet functionality that Twitter recently unleashed on the Twitterverse. If you have no idea what I’m talking about, you can always check out Part I of this series for a rundown of what Twitter Moments are and why they should matter to you. […]

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Oh, Those Magic (Twitter) Moments, Part I

Twitter Moments

What do you think of when you hear the word “moment”? A single beat of time? A memory, event, or that instant when you gain greater insight about yourself and the world around you? All of these serve well as the definition of a moment. But, I think the bigger question is, in today’s mile-a-minute, […]

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The Simple Question of WHY

The Golden Circle of Content Marketing

Applying the Golden Circle to Content Marketing Strategy “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker, and consultant At a recent Knoxville American Marketing Association meeting I was reminded of Simon Sinek’s Golden Circle concept on how great leaders inspire action. In short, his message is […]

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Four Tricks for Your Content Marketing Strategy

Content Marketing

Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even begin? Content marketing really refers to saturating your social platforms with information, articles, […]

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A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story

Cinemagraph

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d better believe I’m a card-carrying […]

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