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Five Tactics for Meeting Your PR and Marketing Goals

Successful PR & Marketing Tactics

Growing up, I loved to sing and dance. So it’s no surprise that when I learned about my high school’s show choir that I knew I wanted to be a part of it. How could I not want to be a part of something that combined singing and dancing? It became my goal as I […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part III

Maximizing visibility at Eastern European events

This blog post is courtesy of fellow GlobalCom PR Network member, Abeceda komunikacije. Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment, Abeceda komunikacije shares useful tips it employs to successfully unlock new media […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part II

Events Press

This blog post is courtesy of fellow GlobalCom PR Network member, United Partners. Part I of this series offered an overview of what to expect of media and analyst relations at events in Eastern Europe. In Part II, we cover practical tips for maximizing your visibility and effectiveness. One thing to keep in mind about reporters, […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part I

Eastern European Events Management

This blog post is courtesy of fellow GlobalCom PR Network member, Planet PR. Every media and promotion market has its own characteristics. Even those countries that are geographically close, such as Poland and Germany, are characterized by completely different journalist expectations and editorial approaches. To that end, it’s important to know how to communicate and work […]

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Valentine’s Day and B2B – A Match Made In Heaven

Valentine's Day Social Media Greeting Cards

Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: http://bit.ly/IPValentine Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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How to Win at Business Press

Business Press Holy Grail

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street Journal or Forbes. However, most […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

Wikipedia

Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them). […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

Wikipedia Starry Night

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day. In the first two installments in this Master […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

Wikipedia Man

“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

Whopper - Wikipedia

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team. It almost got away with it. Almost. […]

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