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Valentine’s Day and B2B – A Match Made In Heaven

Valentine's Day Social Media Greeting Cards

Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: http://bit.ly/IPValentine Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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How to Win at Business Press

Business Press Holy Grail

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street Journal or Forbes. However, most […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

Wikipedia

Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them). […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

Wikipedia Starry Night

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day. In the first two installments in this Master […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

Wikipedia Man

“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

Whopper - Wikipedia

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team. It almost got away with it. Almost. […]

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Open and Shut – Crafting Worthy Subject Lines to Get Your Emails Read

Creating Killer Subject Lines

When it comes to open-worthy subject lines, what do you need to consider? Think about it – the subject line is the make-or-break piece of any email pitch. It’s your opportunity to make a memorable first impression, and the key element that ensures your email is read rather than tossed aside. The subject line must […]

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A Time for Everything: Harmonizing Your Content Curation

Pooh and the Tao of Content Curation

“The wise are who they are. They work with what they’ve got and do what they can do.” – Benjamin Hoff, The Tao of Pooh I don’t do yoga. “Zen” sounds suspiciously like a calculus term to me. But then I found Benjamin Hoff’s lovely little work, The Tao of Pooh. Being a bit pudgy […]

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Where, Oh Where to Publish Your Article? Three Platforms to Consider

content strategy

When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to […]

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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

Clickbait Headline Example

You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline […]

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