It seems like every year, I write the same article over and over again. You know, the one about social media failures and why people should’ve known better? Every year I think to myself, “This year will be different. This is the year we see no social media fails at all!”…and every year, I’m wrong.
2016 was no different. As always, a whole bunch of folks who really should’ve known better managed to trip themselves up on social media anyway. And yep – I wrote about it. In fact, you can see my list of 2016’s Great Big Social Media Fails and Lessons Learned for yourself over at MarketingProfs.
Read the article and take a good look at some of the inventive ways brands managed to get all knotted up in social media’s tangled web. You’ll see a common theme emerging: poor planning and a woeful ignorance of the power and caprice of social media (and let’s not leave out a lack of common sense) caused brands and individuals alike a whole lotta heartburn. But, what’s most important is that we learn from these missteps of others.
Failure is always an option…but it’s one you don’t have to choose. Check out 2016’s Great Big Social Media Fails and Lessons Learned. And while you’re there, be sure to explore some of the other great articles and useful resources that MarketingProfs has available. You’ll be glad you did.