Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment, Abeceda komunikacije shares useful tips it employs to successfully unlock new media coverage and analyst relations opportunities for clients.
Phone Versus Face-to-face Briefings
On daily basis, we reach out to more than 20 reporters and journalists. Sometimes, one or two phone calls are enough to confirm a meeting or an article. But most of the time, we prefer to schedule face-to-face briefings. We start by sending them a short memo via email to exchange contact information and data, however, before we finalize any deals or events, we meet face-to-face to hash out the details. This way, we minimize any confusion and there’s less of a chance of misunderstanding.
Lunch is definitely on the menu. In Croatia, people often like to hold meetings over lunch. Interestingly enough, it’s not just an excuse to get out of the office; rather, it’s an opportunity to discuss business in a less strict environment. With today’s stressful daily routine, these face-to-face business lunches are an important way to build relationships. And we mustn’t forget – when people are relaxed and having a good time, they’re more likely to open up.
Let’s Get Social
Social media is an important tool for events and media relations in general. With platforms such as Facebook, Instagram, Twitter, and LinkedIn, we generate cost-efficient, high quality opportunities for online exposure on behalf of our clients both during events and on a day-to-day basis. Social media is a great way to follow what people are saying, and find out what they want or need. It’s also an effective means for monitoring our competitors. Through social media we can:
- Attract more customers
- Build up brands
- Provide a more personal touch
- Create a community and build relationships
- Showcase products and services
Following these strategies will help open the door to maximum exposure for your clients, while developing meaningful, productive relationships with key media, analysts, and others across Eastern Europe.