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Command Attention: Social Event Marketing Strategies That Actually Work, Part VI

August 10th, 2018 by Melissa Drozdowski

Live Social Sharing QA

Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting Conference Engagement with Live Social Media webinar. I […]

Command Attention: Social Event Marketing Strategies That Actually Work, Part V

July 27th, 2018 by Melissa Drozdowski

Video Gear

Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start […]

Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

July 10th, 2018 by Melissa Drozdowski

Video

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture […]

Command Attention: Social Event Marketing Strategies That Actually Work, Part III

June 26th, 2018 by Melissa Drozdowski

Event Marketing Livestreaming

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming. Once again, we’re going to […]

Command Attention: Social Event Marketing Strategies That Actually Work, Part II

June 4th, 2018 by Melissa Drozdowski

Event Marketing is Like Fishing

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]

Command Attention: Social Event Marketing Strategies That Actually Work, Part I

May 15th, 2018 by Melissa Drozdowski

Event Marketing

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]