WeChat, Where Mobile Marketing Goes Global

WeChat, Where Mobile Marketing Goes Global

In Part I of this series, we introduced WeChat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the challenger all-in-one mobile communicator from Tencent. WeChat seems to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing and contact information exchange.

Unleash the Power of WeChat, China’s Most Powerful Mobile App

Unleash the Power of WeChat, China’s Most Powerful Mobile App

The future of business will depend heavily on a new wave of innovative mobile communication platforms and applications, like China’s cutting-edge mobile platform, WeChat. However, these emerging platforms and applications also add up to a much more complex world for businesses. Smart phones, tablets, hybrid devices such as Windows Surface, and multiple environments including Android, Android China, Amazon, Facebook, and Apple’s iOS, as well as an ever-evolving merry-go-round of features, updates, and apps mean additional levels of multifaceted marketing. So, where should businesses start, and how can they guarantee that their budgets won’t disappear down the digital rabbit hole?

Download our Essentials Guide: How to Launch a Blog

 
Simply enter your details below and click the button below. You'll also be added to our mailing list. Don’t worry, you can unsubscribe at any time.

Thank you.

Download our Essentials Guide: The Care and Feeding of Your Blog

 
Simply enter your details and click the button below. You'll also be added to our mailing list. Don’t worry, you can unsubscribe at any time.

Thank you.