For media, gender equality is tied to ensuring more females are interviewed as subject matter experts. Here are a few actions that PR professionals, businesses and the media can take to improve female representation as SMEs.
Advancements in areas such as telecommunications, smart cities, the Internet of Things, electric vehicles, and cloud computing are all pushing us towards a more sustainable, healthy, energy-efficient, and smarter lifestyle. And thanks to all the inventors, entrepreneurs, thinkers, risk-takers, venture capitalists, techies, marketers, sales folks, social media, fans, and individual consumers… we are one, big, connected planet celebrating our global connection and competitive spirit of the World Cup together – no matter how physically far apart we may be.
I was in Maui in early May of this year, kitesurfing with a friend. As I chatted with other kiters there – who have subsequently become friends – I learned about Maui’s MaiTai’s event. This unique annual networking gathering brings together elite kiteboarders, venture capitalists, entrepreneurs, and tech companies.
As the 22nd Winter Olympics in Sochi have now come to a close, it’s a perfect time to pause and reflect on what businesses can learn from the Olympics. I can’t help but to draw parallels between the critical elements required for a successful road to the gold, and those needed for today’s businesses: teamwork, focus, perseverance, leadership and strategy.
Teamwork
Without teamwork and great teammates, a team will struggle to win an Olympic medal, or even succeed at all, no matter how bright one or two individuals may shine.