John Wengler, Author at Interprose https://interprosepr.com/author/john/ A Strategic Communications Company Wed, 10 Mar 2021 16:58:35 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://interprosepr.com/wp-content/uploads/sites/2//2019/06/cropped-fav-icon-32x32.png John Wengler, Author at Interprose https://interprosepr.com/author/john/ 32 32 77030931 The Devil is in The Details…Measuring Campaign Effectiveness https://interprosepr.com/measurement-and-metrics/ Wed, 22 Oct 2014 16:27:59 +0000 http://www.interprosepr.com/?p=1637 More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.

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]]> 1637 McBranding https://interprosepr.com/mcbranding-branding/ https://interprosepr.com/mcbranding-branding/#comments Tue, 17 Jun 2014 19:33:20 +0000 http://www.interprosepr.com/?p=1424 The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.

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