by Melissa Drozdowski | Dec 16, 2019 | Social Media, Voice
“Social media is the great equalizer. It gives a voice and a platform to anyone willing to engage.” ~ podcaster and New York Times best-selling author, Amy Jo Martin Trade associations. Professional associations. Charitable associations. Heck, there’s even an...
by Melissa Drozdowski | Oct 29, 2019 | Marketing, Social Media, Voice
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
by Melissa Drozdowski | Oct 14, 2019 | Social Media, Voice
In Part I of this series, I shared my love of playing a good game of Whac-A-Mole. Just keeping up with those cheeky little furballs is usually an exercise in frustration, which is why it’s the perfect analogy for what it’s like trying to stay abreast of the rapid-fire...
by Melissa Drozdowski | Sep 24, 2019 | Social Media, Voice
Ever played that perennial carnival and arcade favorite, Whac-A-Mole? As a child, I loved a good game of Whac-A-Mole, yet found it incredibly frustrating. Every time I was sure I’d finally defeated those pesky critters, another one would pop up its sassy little head....
by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Melissa Drozdowski | Jul 11, 2019 | Marketing, Social Media, Voice
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
by Melissa Drozdowski | Aug 10, 2018 | Marketing, Social Media
Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting...
by Melissa Drozdowski | Jul 27, 2018 | Marketing, Social Media
Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and...
by Melissa Drozdowski | Jul 10, 2018 | Marketing, Social Media
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but...
by Melissa Drozdowski | Jun 26, 2018 | Marketing, Social Media
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect:...