Author Archive

Melissa Drozdowski

Melissa Drozdowski

Command Attention: Social Event Marketing Strategies That Actually Work, Part II

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Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

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“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]

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Valentine’s Day and B2B – A Match Made In Heaven

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Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: http://bit.ly/IPValentine Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

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Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them). […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

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John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day. In the first two installments in this Master […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

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“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

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Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team. It almost got away with it. Almost. […]

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A Time for Everything: Harmonizing Your Content Curation

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“The wise are who they are. They work with what they’ve got and do what they can do.” – Benjamin Hoff, The Tao of Pooh I don’t do yoga. “Zen” sounds suspiciously like a calculus term to me. But then I found Benjamin Hoff’s lovely little work, The Tao of Pooh. Being a bit pudgy […]

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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

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You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline […]

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Don’t Be Afraid of the Dark…Social Media

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Recently, much of the U.S. witnessed an amazing natural spectacle – a solar eclipse. In my little corner of paradise, we experienced a partial eclipse, with the moon obscuring nearly 94 percent of the sun. Yay, science! As the skies grew dim, a herd of nearby cattle ranch were clearly confused by the deepening gloom. […]

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