Melissa Drozdowski, Author at Interprose https://interprosepr.com/author/melissad/ A Strategic Communications Company Wed, 10 Mar 2021 17:24:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://interprosepr.com/wp-content/uploads/sites/2//2019/06/cropped-fav-icon-32x32.png Melissa Drozdowski, Author at Interprose https://interprosepr.com/author/melissad/ 32 32 77030931 Valentine’s Day and B2B – A Match Made In Heaven https://interprosepr.com/b2b-valentinesday-ideas/ Sun, 07 Feb 2021 14:22:02 +0000 https://interprosepr.com/?p=2955 Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: bit.ly/IPValentines Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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]]> 5517 AI in Marketing: Working Smarter, Not Harder https://interprosepr.com/ai-marketing-working-smarter/ Tue, 27 Oct 2020 13:45:25 +0000 https://interprosepr.com/?p=7830 AI contains untold potential for uplifting our world, nowhere else is this more true than in marketing. But just how is AI used in marketing?

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]]> 7830 Quick Tips: Turbocharging Your Social Media in 2020 https://interprosepr.com/social-media-tips-for-2020/ Mon, 16 Dec 2019 17:45:14 +0000 https://interprosepr.com/?p=6628 “Social media is the great equalizer. It gives a voice and a platform to anyone willing to engage.” ~ podcaster and New York Times best-selling author, Amy Jo Martin Trade associations. Professional associations. Charitable associations. Heck, there’s even an association for associations out there. As noted by the American Society of Association Executives (ASAE), there’s […]

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]]> 6628 I, Robot – the Marketing Chatbots Revolution is Here https://interprosepr.com/marketing-chatbots/ Tue, 29 Oct 2019 14:34:36 +0000 https://interprosepr.com/?p=6561 Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have emerged as sophisticated, cost-efficient tools that are projected to deliver $11 billion in cost savings for […]

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]]> 6561 The State of the State of Social Media, Part II https://interprosepr.com/state-of-social-media-part-ii/ Mon, 14 Oct 2019 15:13:16 +0000 https://interprosepr.com/?p=6547 In Part I of this series, I shared my love of playing a good game of Whac-A-Mole. Just keeping up with those cheeky little furballs is usually an exercise in frustration, which is why it’s the perfect analogy for what it’s like trying to stay abreast of the rapid-fire changes popping up all over the […]

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]]> 6547 The State of the State of Social Media https://interprosepr.com/state-of-social-media-2019/ Tue, 24 Sep 2019 20:38:00 +0000 https://interprosepr.com/?p=6503 Ever played that perennial carnival and arcade favorite, Whac-A-Mole? As a child, I loved a good game of Whac-A-Mole, yet found it incredibly frustrating. Every time I was sure I’d finally defeated those pesky critters, another one would pop up its sassy little head. It was a constant battle to keep up with the invasion […]

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]]> 6503 Little is the New Big: the Rise of Micro Influencer Marketing, Part II https://interprosepr.com/influencer-marketing-pt2/ Wed, 28 Aug 2019 15:23:00 +0000 https://interprosepr.com/?p=6486 “People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series, you’ve hopefully gotten a whiff of why engaging […]

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]]> 6486 Little is the New Big: the Rise of Micro Influencer Marketing, Part I https://interprosepr.com/influencer-marketing/ Thu, 11 Jul 2019 19:52:24 +0000 https://interprosepr.com/?p=6423 “Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why does it matter? And how come it seems like it’s […]

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]]> 6423 Command Attention: Social Event Marketing Strategies That Actually Work, Part VI https://interprosepr.com/livesocialsharing-pt6/ Fri, 10 Aug 2018 17:10:17 +0000 https://interprosepr.com/?p=3209 Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting Conference Engagement with Live Social Media webinar. I […]

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]]> 5527 Command Attention: Social Event Marketing Strategies That Actually Work, Part V https://interprosepr.com/event-marketing-video-pt5/ Fri, 27 Jul 2018 20:50:17 +0000 https://interprosepr.com/?p=3170 Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start […]

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