by Melissa Drozdowski | Jul 10, 2018 | Marketing, Social Media
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but...
by Melissa Drozdowski | Jun 26, 2018 | Marketing, Social Media
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect:...
by Melissa Drozdowski | Jun 4, 2018 | Marketing, Social Media
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the lake every dang weekend with his...
by Melissa Drozdowski | May 15, 2018 | Marketing, Social Media
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of...
by Melissa Drozdowski | Jan 24, 2018 | Content
Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad...
by Melissa Drozdowski | Jan 10, 2018 | Content
John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines...
by Melissa Drozdowski | Jan 2, 2018 | Content
“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article,...
by Melissa Drozdowski | Dec 4, 2017 | Content
Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after... by Melissa Drozdowski | Nov 7, 2017 | Content, Social Media
“The wise are who they are. They work with what they’ve got and do what they can do.” – Benjamin Hoff, The Tao of Pooh I don’t do yoga. “Zen” sounds suspiciously like a calculus term to me. But then I found Benjamin Hoff’s lovely little work, The Tao of Pooh.... by Melissa Drozdowski | Sep 29, 2017 | Content
You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And...