It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.
You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!
In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.
The question is no longer should your business have a Wikipedia article, but why doesn’t it?
If you’ve ever visited or stopped over in the land of my ancestors, you’ve probably come across this Hawaiian travel staple – the whimsically named “Wiki-Wiki” bus. In the native Hawaiian language, the word “Wiki” means “quick”. At the Honolulu International Airport, the Wiki-Wiki bus serves as a quick way for travel-weary passengers to scoot between the various terminals.