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By and large, most brands today have embraced creating their own content – 91 percent of B2B organizations market with content, spending on average 25 percent of their marketing dollars here. This makes good business sense given that content marketing generates three...
Show your customers you care - download, customize, and share our free Valentine’s Day social media greeting cards: bit.ly/IPValentines Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day,...
With more gatherings occuring online, conference organizers need to think critically about how best to attract and keep their audiences engaged.
AI contains untold potential for uplifting our world, nowhere else is this more true than in marketing. But just how is AI used in marketing?
We listen to a lot of podcasts both professionally and personally. In honor of #InternationalPodcastDay, we thought we’d share a few of our favorites.
Inclusion and diversity are critical for business recovery, resilience and reimagination. Industry experts should reflect society as a whole.
Will all this remote working lead to opportunities for the telecoms industry to help us be more effective and productive in our home offices?
Add these seven strategies for improving SEO into your B2B blog editorial process consistently for best results.
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
#DigiBlogChat host Carol Stephen invited Interprose CEO Vivian Kelly to discuss remote working and offer tips on working from home.
For media, gender equality is tied to ensuring more females are interviewed as subject matter experts. Here are a few actions that PR professionals, businesses and the media can take to improve female representation as SMEs.
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