Insights. Client stories. Real business results.
What is Brand Journalism and Why It Should Matter to Your Business
By and large, most brands today have embraced creating their own content – 91 percent of B2B organizations market with content, spending on average 25 percent of their marketing dollars here. This makes good business sense given that content marketing generates three...
Valentine’s Day and B2B – A Match Made In Heaven
Show your customers you care - download, customize, and share our free Valentine’s Day social media greeting cards: bit.ly/IPValentines Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day,...
Virtual Events: 5 Tips to Keep Your Audience Engaged
With more gatherings occuring online, conference organizers need to think critically about how best to attract and keep their audiences engaged.
AI in Marketing: Working Smarter, Not Harder
AI contains untold potential for uplifting our world, nowhere else is this more true than in marketing. But just how is AI used in marketing?
B2B Listening: Sharing 15 Favorite Podcasts for International Podcast Day
We listen to a lot of podcasts both professionally and personally. In honor of #InternationalPodcastDay, we thought we’d share a few of our favorites.
Celebrating Diversity, the One Thing We All Have in Common
Inclusion and diversity are critical for business recovery, resilience and reimagination. Industry experts should reflect society as a whole.
Will We Ever Get Back to the Office?
Will all this remote working lead to opportunities for the telecoms industry to help us be more effective and productive in our home offices?
Optimizing Content for SEO: 7 Quick Tricks for your B2B Tech Blog Posts
Add these seven strategies for improving SEO into your B2B blog editorial process consistently for best results.
Building Momentum for Your Event’s Final Countdown
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
Rising to the Challenge of the New #WFH Revolution
#DigiBlogChat host Carol Stephen invited Interprose CEO Vivian Kelly to discuss remote working and offer tips on working from home.
Pursuing Gender Equality for Women as Experts in the Media
For media, gender equality is tied to ensuring more females are interviewed as subject matter experts. Here are a few actions that PR professionals, businesses and the media can take to improve female representation as SMEs.
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