Interprose Voice
Insights. Client stories. Real business results.
Rising to the Challenge of the New #WFH Revolution
#DigiBlogChat host Carol Stephen invited Interprose CEO Vivian Kelly to discuss remote working and offer tips on working from home.
California’s High Fiber Diet – OFC 2015 Hits the Road for Los Angeles
The Los Angeles Convention Center will light up once again when industry’s preeminent conference for optical communications and networking professionals returns to LA on March 22, 2015. The Optical Fiber Communications Conference and Exhibition,...
The Time Has Come – Apple Watch Makes its Debut, Gigaom Says Farewell
Ironic happenings Monday as innovation hit the wires with the unveiling of Apple’s gorgeous watch. The different styles and looks are stunning. But as news of this fascinating new wearable bubbled up all over the Internet, one of the tech...
RT: Spread the Word! Tapping Into the Retweetable You
Whether your client is announcing a new product or you want to tell the world you’ve just gotten engaged, there are many reasons why you would want to spread your message on Twitter. But regardless of the reason or even the content of the message...
U.S. Media Landscape Survey Details Regional Differences
In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about...
The Devil is in The Details…Measuring Campaign Effectiveness
More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.
Was Super Mobility Week A Mega Hit?
Summer vacations are over and the kids are back in school, which means it’s time to kick-start the fall show season with CTIA’s Super Mobility Week.
As you may know, CTIA canceled the spring event in 2014 so they could super-size their mobile presence this fall and play host to the largest mobile event in North America, six months after Mobile World Congress in Barcelona, Spain. This “mega” show casts a net far and wide over the mobile ecosystem, with themes ranging from the connected car, to the mobile wallet, to managing your healthcare from your mobile phone, to the latest and greatest phone, phone cover, and accessories – all the way back to the enterprise and the network that makes all of this work.
Content Is King…As Long As You Know What To do With It
It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.
Stepping up to the Podium for Your Google Hangout
The Google Hangout, it sounds so casual, so relaxed, we’re just hangin’ out, right? Wrong. Interprose’s Renee Ayer offers up some sound practical advice for making your next Google Hangout not only memorable but a smashing success.
Marketing: A CFO’s Perspective
Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.
Protecting Your Brand Investment
While it’s important to promote your company to establish and grow your brand, brand differentiation and loyalty will only be achieved when everyone in your organization understands their role as a carrier of the brand, believes in the brand, and most importantly, delivers exceptional customer service to reinforce the value of the brand.
We'd love to hear from you.
+1 800-585-2190
Locations
Chicago
D.C.
Seattle
Silicon Valley
