Interprose Voice
Insights. Client stories. Real business results.
How to Become a Market Disruptor and Keep Your Business Alive
Over the past two decades, the Interprose team has had the pleasure of working with several companies that are often referred to as “market disruptors.” But what exactly is a market disruptor?
What You Don’t Know About Social Media Can Kill You(r Brand), Part II
It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.
WeChat, Where Mobile Marketing Goes Global
In Part I of this series, we introduced WeChat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the challenger all-in-one mobile communicator from Tencent. WeChat seems to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing and contact information exchange.
What You Don’t Know About Social Media Can Kill You(r Brand), Part I
You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!
Unleash the Power of WeChat, China’s Most Powerful Mobile App
The future of business will depend heavily on a new wave of innovative mobile communication platforms and applications, like China’s cutting-edge mobile platform, WeChat. However, these emerging platforms and applications also add up to a much more complex world for businesses. Smart phones, tablets, hybrid devices such as Windows Surface, and multiple environments including Android, Android China, Amazon, Facebook, and Apple’s iOS, as well as an ever-evolving merry-go-round of features, updates, and apps mean additional levels of multifaceted marketing. So, where should businesses start, and how can they guarantee that their budgets won’t disappear down the digital rabbit hole?
From Dusk till Startups: The SXSW 2014 Accelerator
More than just music. More than just film. And more than just technology. SXSW is the crossroads of creativity, art, science and passion. Rather than having a bird’s-eye view from behind a monitor, Interprose took a truly interactive approach to the 2014 SXSW Interactive Festival in Austin, Texas—reporting from the events via social media and capturing the whole experience through the lens of a Polaroid High-def Professional Action Camera (and an iPhone).
I busily attended the trade show, sessions, panels, networking gatherings and, most importantly, nightly parties. But, among all the learning, collaboration and interaction, I discovered what I believe is SXSWi in its truest, most raw form: the SXSW 2014 Accelerator.
Going for Gold: What businesses can learn from the 2014 Olympics
As the 22nd Winter Olympics in Sochi have now come to a close, it’s a perfect time to pause and reflect on what businesses can learn from the Olympics. I can’t help but to draw parallels between the critical elements required for a successful road to the gold, and those needed for today’s businesses: teamwork, focus, perseverance, leadership and strategy.
Teamwork
Without teamwork and great teammates, a team will struggle to win an Olympic medal, or even succeed at all, no matter how bright one or two individuals may shine.
Get on the Wiki-Wiki Bus, Part II
In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.
How to Survive SXSW: What to Bring and How to Party
Continuing my blog on how to survive SXSW, here’s my list of “must haves” to pack for Austin. And, if you’re keen on parties, I’ve added some points to remember when planning your nightly party hopping activities.
How to Survive SXSW: Before You Go
Attending the South By Southwest (SXSW) Festival teaches you a thing or two about how to survive in the downtown Austin wilderness. For some, it can be a daunting event to navigate—especially if new to the SXSW shuffle. But it’s actually one of those experiences that require a full jump into the deep end. Just go for it.
Heard it Through the Great Vine
Have you heard of Vine? It’s the bee’s knees. Of course, everyone loves a good video. But who has the time to watch? Our quick-to-the-punch social media world doesn’t have the patience for long-winded and whimsical video presentations—unless you’re stuck at the airport.
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