Interprose Voice
Insights. Client stories. Real business results.
How to Get the Most from Content Creation
Today, working as a content developer and writing for executives and subject matter experts on topics such as AI, Quantum Computing, Neurotechnology, Blockchain and a wide range of other emergent technologies, some sage advice from my past life as a young magazine...
The PRos View of CES
Scores of technology PR pros hit the massive show floor at the 2014 International Consumer Electronics Show (CES) to support clients during interviews and engage with a vast army of bloggers, reporters and influential columnists that take over Vegas. For three days, more than 150,000 consumer technology – and increasingly enterprise technology – industry-types watched, tweeted and blogged about everything CES.
Get on the Wiki-Wiki Bus, Part I
The question is no longer should your business have a Wikipedia article, but why doesn’t it?
If you’ve ever visited or stopped over in the land of my ancestors, you’ve probably come across this Hawaiian travel staple – the whimsically named “Wiki-Wiki” bus. In the native Hawaiian language, the word “Wiki” means “quick”. At the Honolulu International Airport, the Wiki-Wiki bus serves as a quick way for travel-weary passengers to scoot between the various terminals.
What Technology is Right for my Business?
Technology has been and continues to be a game changer for enterprises and individuals alike; just consider how different things would be if email had never been invented. You don’t need a laundry list of the benefits that adopting a new technology brings, but why technologies stick and others don’t is a different story.
Social Responsibility and Social Media: Can They Function Together?
A connected world has its benefits. And it has its downfalls. While the idea of social responsibility has been around for a while, its lessons remain important today.
In my opinion, social responsibility is about the unspoken rules of humanity. We stop when the light is red. We return a lost wallet to its owner. We help the less fortunate.
The Big Data Around Supercomputing 2013
Supercomputing 2013 (SC13) celebrated its 25th year in Denver, November 18-21. With more than 10,000 attendees and 350 exhibitors, the conference brought together the international supercomputing community with a program of technical talks, tutorials and workshops. Plus, the exhibit hall featured the latest and greatest “super” cool technologies from industry, academia and government research organizations.
A Thanksgiving Interlude
Yes, it’s Thanksgiving time again, the gateway to the US’ annual bacchanalian celebration of turkey, parades, football, and Christmas shopping. But amidst all of the eat-drink-and-be-merry frenzy, the time is right to pause and reflect on the true spirit of Thanksgiving.
Dreamforce: A Look Into the Future
My complimentary pass to Dreamforce 2013 (#DF13) exposed me to information (keynotes and expo) to affirm change has arrived and is coming for many in the way we communicate.
Internal communications, collaboration and engagement with customers and partners is evolving and business professionals are increasingly using mobile devices to reach…
The Internet of Things
Welcoming some 11 million visitors per year, the Experimental Prototype Community of Tomorrow – better known to Mouseketeers everywhere as “EPCOT” – is home to one of the most recognizable buildings on the planet: Spaceship Earth. Spaceship Earth captures the spirit of innovation, whisking riders away on a gentle journey through time that depicts the story of human interconnection from the dawn of recorded time to the world of tomorrow.
Blurred Lines
“Blurred Lines,” the controversial smash hit that topped U.S. Billboard magazine’s 2013 Songs of the Summer list and achieved No. 1 in more than 100 countries, continues to make headlines, but for the wrong reasons. It’s a case of “be careful what you wish for” as not all publicity is good PR. Sending the wrong message can have devastating consequences for your brand and hard-earned reputation.
Stop, Collaborate, & Listen
Stop, collaborate, and listen – this famous phrase popularized in the early 90s certainly still rings true in communications today. As a strategic communications company, Interprose has navigated the profound changes in the industry around social media and content creation. We are excited by the evolution of PR and the disappearing lines between marketing and the availability of social networking tools to extend the message.
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