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AI in Marketing: Working Smarter, Not Harder
AI contains untold potential for uplifting our world, nowhere else is this more true than in marketing. But just how is AI used in marketing?
Five Ways to Stand Out Visually
While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed...
Trend Watch: What to Expect in PR in 2019
There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented...
1998-2019: 21 Years Celebrating Customer Successes
1998 was a game changer for technology. Apple introduced the first iMac, Google was founded, Microsoft released Windows 98, and e-commerce was taking off with companies establishing their internet presence. It was also the year I started Interprose.
Command Attention: Social Event Marketing Strategies That Actually Work, Part VI
Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience...
Command Attention: Social Event Marketing Strategies That Actually Work, Part V
Benjamin Franklin once said, “The best investment is in the tools of one's own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event...
Command Attention: Social Event Marketing Strategies That Actually Work, Part IV
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills...
Command Attention: Social Event Marketing Strategies That Actually Work, Part III
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one...
Command Attention: Social Event Marketing Strategies That Actually Work, Part II
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the lake every...
Command Attention: Social Event Marketing Strategies That Actually Work, Part I
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A...
Does This Orange Make Me Look Fat? What Your Brand Colors Say About You
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are...
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