Valentine’s Day and B2B – A Match Made In Heaven
Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: bit.ly/IPValentines Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its...
Optimizing Content for SEO: 7 Quick Tricks for your B2B Tech Blog Posts
Add these seven strategies for improving SEO into your B2B blog editorial process consistently for best results.
Building Momentum for Your Event’s Final Countdown
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
How to Become a Market Disruptor and Keep Your Business Alive
Over the past two decades, the Interprose team has had the pleasure of working with several companies that are often referred to as “market disruptors.” But what exactly is a market disruptor?
Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies
ESSENTIALS GUIDE Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies Need to launch a product in the U.S.? Have great brand recognition in your headquarters country, but need the same visibility in the U.S.? Done right, an effective PR...
The One Essential Communication Vehicle to Get Your Message Heard
59% of marketers cite it as their number one source of ROI (Emma, 2018). For every $1 you spend, you can expect an average return of $42 (DMA, 2019). 81% of businesses say that this vehicle drives customer acquisition, and 80% for retention (Emarsys) What is this...
I, Robot – the Marketing Chatbots Revolution is Here
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
Little is the New Big: the Rise of Micro Influencer Marketing, Part II
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...