by Interprose | Feb 19, 2020 | Content, Marketing
59% of marketers cite it as their number one source of ROI (Emma, 2018). For every $1 you spend, you can expect an average return of $42 (DMA, 2019). 81% of businesses say that this vehicle drives customer acquisition, and 80% for retention (Emarsys) What is this...
by Melissa Drozdowski | Oct 29, 2019 | Marketing, Social Media, Voice
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Laurie Davis | Aug 15, 2019 | Content, Marketing, Voice
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
by Laurie Davis | Aug 8, 2019 | Content, Marketing, Voice
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...
by Melissa Drozdowski | Jul 11, 2019 | Marketing, Social Media, Voice
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
by Melissa Power | Jan 9, 2019 | Marketing, Public Relations
These days, there’s a lot of buzz around “brand journalism”. But what exactly is it? And should you consider it for your organization? Quite simply, brand journalism is journalism produced on behalf of a brand. But while it aligns with journalism, brand journalism is...
by Melissa Drozdowski | Aug 10, 2018 | Marketing, Social Media
Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting...
by Melissa Drozdowski | Jul 27, 2018 | Marketing, Social Media
Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and...
by Melissa Drozdowski | Jul 10, 2018 | Marketing, Social Media
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but...