Marketing Archives - Interprose https://interprosepr.com/category/marketing/ A Strategic Communications Company Thu, 13 Jul 2023 16:45:10 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://interprosepr.com/wp-content/uploads/sites/2//2019/06/cropped-fav-icon-32x32.png Marketing Archives - Interprose https://interprosepr.com/category/marketing/ 32 32 77030931 What is Brand Journalism and Why It Should Matter to Your Business https://interprosepr.com/brand-journalism/ Thu, 25 Feb 2021 11:21:47 +0000 https://interprosepr.com/?p=3268 The post What is Brand Journalism and Why It Should Matter to Your Business appeared first on Interprose.

]]> 5528 Valentine’s Day and B2B – A Match Made In Heaven https://interprosepr.com/b2b-valentinesday-ideas/ Sun, 07 Feb 2021 14:22:02 +0000 https://interprosepr.com/?p=2955 Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: bit.ly/IPValentines Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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]]> 5517 Optimizing Content for SEO: 7 Quick Tricks for your B2B Tech Blog Posts https://interprosepr.com/optimizing-content-seo/ Thu, 06 Aug 2020 12:56:23 +0000 https://interprosepr.com/?p=7529 Add these seven strategies for improving SEO into your B2B blog editorial process consistently for best results.

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]]> 7529 Building Momentum for Your Event’s Final Countdown https://interprosepr.com/countdown/ Thu, 25 Jun 2020 13:08:58 +0000 http://www.interprosepr.com/?p=2627 Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.

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]]> 2627 How to Become a Market Disruptor and Keep Your Business Alive https://interprosepr.com/market-disruptor/ https://interprosepr.com/market-disruptor/#comments Mon, 04 May 2020 10:00:29 +0000 http://www.interprosepr.com/?p=871 Over the past two decades, the Interprose team has had the pleasure of working with several companies that are often referred to as “market disruptors.” But what exactly is a market disruptor?

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]]> https://interprosepr.com/market-disruptor/feed/ 4 871 Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies https://interprosepr.com/essentials-guide-powerful-us-pr/ Tue, 14 Apr 2020 12:26:47 +0000 https://interprosepr.com/?p=6828 ESSENTIALS GUIDE Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies Need to launch a product in the U.S.? Have great brand recognition in your headquarters country, but need the same visibility in the U.S.? Done right, an effective PR campaign can help your organization make a big splash and leave a […]

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]]> 6828 The One Essential Communication Vehicle to Get Your Message Heard https://interprosepr.com/email-communications/ Wed, 19 Feb 2020 14:11:46 +0000 https://interprosepr.com/?p=6701 [row][column size=”2/3″ center=”no” class=””] 59% of marketers cite it as their number one source of ROI (Emma, 2018). For every $1 you spend, you can expect an average return of $42 (DMA, 2019). 81% of businesses say that this vehicle drives customer acquisition, and 80% for retention (Emarsys) What is this amazing marketing vehicle, you […]

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]]> 6701 I, Robot – the Marketing Chatbots Revolution is Here https://interprosepr.com/marketing-chatbots/ Tue, 29 Oct 2019 14:34:36 +0000 https://interprosepr.com/?p=6561 Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have emerged as sophisticated, cost-efficient tools that are projected to deliver $11 billion in cost savings for […]

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]]> 6561 Little is the New Big: the Rise of Micro Influencer Marketing, Part II https://interprosepr.com/influencer-marketing-pt2/ Wed, 28 Aug 2019 15:23:00 +0000 https://interprosepr.com/?p=6486 “People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series, you’ve hopefully gotten a whiff of why engaging […]

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]]> 6486 It’s a Party and You’re Invited – How to Promote Your Blog https://interprosepr.com/promoting-your-blog/ Thu, 15 Aug 2019 13:07:23 +0000 https://interprosepr.com/?p=6468 Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of the energy and time in planning this celebration would […]

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