A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story
I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d...
Happy 18th Birthday, Google!
Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In fact, four years ago, the American Dialect Society chose “Google” as the “most useful word of 2002”. When...Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go
It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced a surge in people walking...How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference
From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to exhibiting, to the...
What We Can Learn From Millennials (If You’re Not One)
I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes fascinating. At first blush, they appear to be a bit self-absorbed and entitled; but are they really? Millenials:...
U.S. Media Landscape Survey Details Regional Differences
In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how...The Devil is in The Details…Measuring Campaign Effectiveness
More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.
Content Is King…As Long As You Know What To do With It
It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.
Marketing: A CFO’s Perspective
Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.