While it’s important to promote your company to establish and grow your brand, brand differentiation and loyalty will only be achieved when everyone in your organization understands their role as a carrier of the brand, believes in the brand, and most importantly, delivers exceptional customer service to reinforce the value of the brand.
As of July 1, 2014, Canada Day of all times, Canadian companies and individuals are subject to hefty fines of between $1 and $10 million CAD through Canada’s Anti-Spam Legislation (CASL) organization if the people they solicit have not agreed to said solicitation. This new law requires companies and individuals to obtain this consent before sending Electronic Marketing Communications (CEM), and to provide an “opt-out” method, too.
The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.
It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.
In Part I of this series, we introduced WeChat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the challenger all-in-one mobile communicator from Tencent. WeChat seems to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing and contact information exchange.
You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!
My complimentary pass to Dreamforce 2013 (#DF13) exposed me to information (keynotes and expo) to affirm change has arrived and is coming for many in the way we communicate.
Internal communications, collaboration and engagement with customers and partners is evolving and business professionals are increasingly using mobile devices to reach…