by Melissa Power | Feb 25, 2021 | Marketing, Public Relations
By and large, most brands today have embraced creating their own content – 91 percent of B2B organizations market with content, spending on average 25 percent of their marketing dollars here. This makes good business sense given that content marketing generates three...
by Laurie Davis | Jun 25, 2020 | Marketing, Public Relations, Social Media, Voice
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
by Interprose | Apr 14, 2020 | Marketing, Public Relations, Resources, Voice
ESSENTIALS GUIDE Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies Need to launch a product in the U.S.? Have great brand recognition in your headquarters country, but need the same visibility in the U.S.? Done right, an effective PR...
by Laurie Davis | Mar 17, 2020 | Media, Messaging, Public Relations, Voice
Puzzles and shape sorters have become a staple in my house, as we enter the toddler years with my oldest daughter. Patience, time and multiple attempts at trying to put the square through the round hole are in play as she tries to figure out how to match shapes and...
by Melissa Power | Feb 20, 2019 | Public Relations, Social Media
There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR...
by Laurie Davis | Apr 4, 2018 | Marketing, Public Relations
Growing up, I loved to sing and dance. So it’s no surprise that when I learned about my high school’s show choir that I knew I wanted to be a part of it. How could I not want to be a part of something that combined singing and dancing? It became my goal as I entered...
by GlobalCom | Mar 21, 2018 | Public Relations
This blog post is courtesy of fellow GlobalCom PR Network member, Abeceda komunikacije. Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment,... by GlobalCom | Mar 7, 2018 | Public Relations
This blog post is courtesy of fellow GlobalCom PR Network member, United Partners. Part I of this series offered an overview of what to expect of media and analyst relations at events in Eastern Europe. In Part II, we cover practical tips for maximizing your... by GlobalCom | Feb 26, 2018 | Public Relations
This blog post is courtesy of fellow GlobalCom PR Network member, Planet PR. Every media and promotion market has its own characteristics. Even those countries that are geographically close, such as Poland and Germany, are characterized by completely different...
by Melissa Power | Feb 7, 2018 | Public Relations
Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street...