by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Laurie Davis | Aug 15, 2019 | Content, Marketing, Voice
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
by Laurie Davis | Aug 8, 2019 | Content, Marketing, Voice
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...
by Melissa Drozdowski | Jul 11, 2019 | Marketing, Social Media, Voice
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
by Jeny Dowlin | Mar 29, 2019 | Creative
While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
by Rachel DeFrank | Apr 24, 2018 | Creative
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating...
by Melissa Drozdowski | Feb 14, 2018 | Content, Marketing
Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: http://bit.ly/IPValentine Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its...
by Melissa Drozdowski | Jan 24, 2018 | Content
Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad...
by Melissa Drozdowski | Jan 10, 2018 | Content
John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines...
by Melissa Drozdowski | Jan 2, 2018 | Content
“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article,...