by Melissa Drozdowski | Dec 16, 2019 | Social Media, Voice
“Social media is the great equalizer. It gives a voice and a platform to anyone willing to engage.” ~ podcaster and New York Times best-selling author, Amy Jo Martin Trade associations. Professional associations. Charitable associations. Heck, there’s even an...
by Melissa Drozdowski | Oct 29, 2019 | Marketing, Social Media, Voice
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
by Melissa Drozdowski | Oct 14, 2019 | Social Media, Voice
In Part I of this series, I shared my love of playing a good game of Whac-A-Mole. Just keeping up with those cheeky little furballs is usually an exercise in frustration, which is why it’s the perfect analogy for what it’s like trying to stay abreast of the rapid-fire...
by Melissa Drozdowski | Sep 24, 2019 | Social Media, Voice
Ever played that perennial carnival and arcade favorite, Whac-A-Mole? As a child, I loved a good game of Whac-A-Mole, yet found it incredibly frustrating. Every time I was sure I’d finally defeated those pesky critters, another one would pop up its sassy little head....
by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Laurie Davis | Aug 15, 2019 | Content, Marketing, Voice
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
by Laurie Davis | Aug 8, 2019 | Content, Marketing, Voice
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...
by Melissa Drozdowski | Jul 11, 2019 | Marketing, Social Media, Voice
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
by Jeny Dowlin | Mar 29, 2019 | Creative
While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
by Rachel DeFrank | Apr 24, 2018 | Creative
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating...