by Jeny Dowlin | Feb 19, 2020 | Content, Marketing
59% of marketers cite it as their number one source of ROI (Emma, 2018). For every $1 you spend, you can expect an average return of $42 (DMA, 2019). 81% of businesses say that this vehicle drives customer acquisition, and 80% for retention (Emarsys) What is this...
by Melissa Power | Jan 29, 2020 | Events, Voice
Each March, diverse groups from across the tech, film, and music industries descend on Austin, Texas, at the South by Southwest (SXSW) Conference & Festivals. Founded in 1987, SXSW celebrates the convergence of these key industries in a festival that covers the...
by Vivian Kelly | Jan 23, 2020 | Interprose Update, Voice
When Interprose opened for business in 1998, our first two clients were pioneers in Gigabit Ethernet and desktop video communications. Those technology trailblazers contributed to today’s video on-demand world, which is the new normal for this Netflix Generation....
by Melissa Drozdowski | Dec 16, 2019 | Social Media, Voice
“Social media is the great equalizer. It gives a voice and a platform to anyone willing to engage.” ~ podcaster and New York Times best-selling author, Amy Jo Martin Trade associations. Professional associations. Charitable associations. Heck, there’s even an...
by Melissa Drozdowski | Oct 29, 2019 | Marketing, Social Media, Voice
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
by Melissa Drozdowski | Oct 14, 2019 | Social Media, Voice
In Part I of this series, I shared my love of playing a good game of Whac-A-Mole. Just keeping up with those cheeky little furballs is usually an exercise in frustration, which is why it’s the perfect analogy for what it’s like trying to stay abreast of the rapid-fire...
by Melissa Drozdowski | Sep 24, 2019 | Social Media, Voice
Ever played that perennial carnival and arcade favorite, Whac-A-Mole? As a child, I loved a good game of Whac-A-Mole, yet found it incredibly frustrating. Every time I was sure I’d finally defeated those pesky critters, another one would pop up its sassy little head....
by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Laurie Davis | Aug 15, 2019 | Content, Marketing, Voice
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
by Laurie Davis | Aug 8, 2019 | Content, Marketing, Voice
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...