Five Ways to Stand Out Visually
While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
Does This Orange Make Me Look Fat? What Your Brand Colors Say About You
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating...
You and Your Designer: Three Key Points to Discuss
So, you’re looking for a new flyer for your information packets. Or a new brochure. Or a website banner ad, palm card, or tradeshow handout. You know it’s crucial to keep your marketing collateral updated with new, fresh looks…but where do you start? Graphic designers...
Where the Rubber Meets the Road – Driving Success with the Fission Startup Model
Our team has recently been lucky enough to work with the 80edays China Team, which has been an experience that is simultaneously fun, rewarding, and educational. 80edays aims to help accelerate the transition to sustainable mobility with the world’s largest and...
Using Website Banners for Promotion – Best Sizing for “Eyes” and Action
Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on...
Interprose Travelogue: Thinking Outside the Box in Philadelphia
Founded in 1682, the “City of Brotherly Love” – aka Philadelphia – is no stranger to creative, out-of-the-box thinkers. Ben Franklin, Louisa May Alcott, Dick Clark, President James Buchanan, Andrew Mellon, Patti LaBelle, Edgar Allan Poe, even Kevin Bacon…they all once...
The Benefits of HTML Proficiency
Knowing HTML provides you with the ability to make changes to a web site on the fly and alter e-mail newsletter templates. Generally, that kind of work would have to be outsourced, which means the company would have to spend money and time on working with a unfamiliar developer. Granted, a professional developer is necessary in cases that require a more intense knowledge of HTML. But for the everyday web site and e-newsletter edits, some basic HTML skills can go a long way.
McBranding
The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.