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Five Ways to Stand Out Visually

Five Ways to Stand Out Visually

While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
You and Your Designer: Three Key Points to Discuss

You and Your Designer: Three Key Points to Discuss

So, you’re looking for a new flyer for your information packets. Or a new brochure. Or a website banner ad, palm card, or tradeshow handout. You know it’s crucial to keep your marketing collateral updated with new, fresh looks…but where do you start? Graphic designers...
The Benefits of HTML Proficiency

The Benefits of HTML Proficiency

Knowing HTML provides you with the ability to make changes to a web site on the fly and alter e-mail newsletter templates. Generally, that kind of work would have to be outsourced, which means the company would have to spend money and time on working with a unfamiliar developer. Granted, a professional developer is necessary in cases that require a more intense knowledge of HTML. But for the everyday web site and e-newsletter edits, some basic HTML skills can go a long way.

McBranding

McBranding

The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.