Cleaner Than A Frog’s Armpit – The Joys Of Translation
This post was originally published by Wibke Sonderkamp on the GlobalCom PR Network blog. Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into...
Ka Lā Hiki Ola – It’s the Dawn of a New Day for Solar Power in Kauai
There are a lot of benefits to living in Hawaii: great weather, long beaches, and the sight of the beautiful Pacific Ocean at almost every turn, to name a few. Yet there are drawbacks, as well. A big downside to living in Hawaii is the cost of electricity. As you may...
Interprose Travelogue: Thinking Outside the Box in Philadelphia
Founded in 1682, the “City of Brotherly Love” – aka Philadelphia – is no stranger to creative, out-of-the-box thinkers. Ben Franklin, Louisa May Alcott, Dick Clark, President James Buchanan, Andrew Mellon, Patti LaBelle, Edgar Allan Poe, even Kevin Bacon…they all once...
Google’s Mobilegeddon – the End of the World as We Know It?
Mobilegeddon. Googpocalypse. Despite some of the more dire warnings out there, it’s really not the end of the world as we know it, I promise. But just in case you haven’t heard the news, here it is in a nutshell: Google rolled out a pretty significant change to its...
OFC You Next Year
The 40th anniversary of the largest global conference and exposition for optical communications and networking professionals wrapped up five days of conference and exhibit programming on March 26. Held in warm and sunny LA – a welcome change for this North East gal...
California’s High Fiber Diet – OFC 2015 Hits the Road for Los Angeles
The Los Angeles Convention Center will light up once again when industry’s preeminent conference for optical communications and networking professionals returns to LA on March 22, 2015. The Optical Fiber Communications Conference and Exhibition, otherwise known as...
The Time Has Come – Apple Watch Makes its Debut, Gigaom Says Farewell
Ironic happenings Monday as innovation hit the wires with the unveiling of Apple’s gorgeous watch. The different styles and looks are stunning. But as news of this fascinating new wearable bubbled up all over the Internet, one of the tech industry’s greats dropped a...Was Super Mobility Week A Mega Hit?
Summer vacations are over and the kids are back in school, which means it’s time to kick-start the fall show season with CTIA’s Super Mobility Week.
As you may know, CTIA canceled the spring event in 2014 so they could super-size their mobile presence this fall and play host to the largest mobile event in North America, six months after Mobile World Congress in Barcelona, Spain. This “mega” show casts a net far and wide over the mobile ecosystem, with themes ranging from the connected car, to the mobile wallet, to managing your healthcare from your mobile phone, to the latest and greatest phone, phone cover, and accessories – all the way back to the enterprise and the network that makes all of this work.
Content Is King…As Long As You Know What To do With It
It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.