Over the past two decades, the Interprose team has had the pleasure of working with several companies that are often referred to as “market disruptors.” But what exactly is a market disruptor?
In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.
The question is no longer should your business have a Wikipedia article, but why doesn’t it?
If you’ve ever visited or stopped over in the land of my ancestors, you’ve probably come across this Hawaiian travel staple – the whimsically named “Wiki-Wiki” bus. In the native Hawaiian language, the word “Wiki” means “quick”. At the Honolulu International Airport, the Wiki-Wiki bus serves as a quick way for travel-weary passengers to scoot between the various terminals.
“Blurred Lines,” the controversial smash hit that topped U.S. Billboard magazine’s 2013 Songs of the Summer list and achieved No. 1 in more than 100 countries, continues to make headlines, but for the wrong reasons. It’s a case of “be careful what you wish for” as not all publicity is good PR. Sending the wrong message can have devastating consequences for your brand and hard-earned reputation.