Five Ways to Stand Out Visually
While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
Does This Orange Make Me Look Fat? What Your Brand Colors Say About You
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating...
Protecting Your Brand Investment
While it’s important to promote your company to establish and grow your brand, brand differentiation and loyalty will only be achieved when everyone in your organization understands their role as a carrier of the brand, believes in the brand, and most importantly, delivers exceptional customer service to reinforce the value of the brand.
McBranding
The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.