Canada’s Anti-Spam Legislation is in Effect…What Does That Mean for Marketing Communications Now?

Canada’s Anti-Spam Legislation is in Effect…What Does That Mean for Marketing Communications Now?

As of July 1, 2014, Canada Day of all times, Canadian companies and individuals are subject to hefty fines of between $1 and $10 million CAD through Canada’s Anti-Spam Legislation (CASL) organization if the people they solicit have not agreed to said solicitation. This new law requires companies and individuals to obtain this consent before sending Electronic Marketing Communications (CEM), and to provide an “opt-out” method, too.