Five Ways to Stand Out Visually in 2019

Five Ways to Stand Out Visually in 2019

While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing...
The Simple Question of WHY

The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker, and consultant At a recent Knoxville American Marketing Association meeting I was reminded of Simon Sinek’s Golden Circle...
Content Is King…As Long As You Know What To do With It

Content Is King…As Long As You Know What To do With It

It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.