The Benefits of HTML Proficiency
Knowing HTML provides you with the ability to make changes to a web site on the fly and alter e-mail newsletter templates. Generally, that kind of work would have to be outsourced, which means the company would have to spend money and time on working with a unfamiliar developer. Granted, a professional developer is necessary in cases that require a more intense knowledge of HTML. But for the everyday web site and e-newsletter edits, some basic HTML skills can go a long way.