by Melissa Drozdowski | Aug 10, 2018 | Marketing, Social Media
Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting...
by Melissa Drozdowski | Jul 27, 2018 | Marketing, Social Media
Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and...
by Melissa Drozdowski | Jul 10, 2018 | Marketing, Social Media
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but...
by Melissa Drozdowski | Jun 26, 2018 | Marketing, Social Media
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect:...