by Melissa Drozdowski | Oct 27, 2020 | Voice
AI contains untold potential for uplifting our world, nowhere else is this more true than in marketing. But just how is AI used in marketing?
by Laurie Davis | Jun 25, 2020 | Marketing, Public Relations, Social Media, Voice
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
by Interprose | Apr 14, 2020 | Marketing, Public Relations, Resources, Voice
ESSENTIALS GUIDE Essentials Guide: Executing Powerful PR Campaigns in the U.S. for Non-U.S. Companies Need to launch a product in the U.S.? Have great brand recognition in your headquarters country, but need the same visibility in the U.S.? Done right, an effective PR...
by Melissa Power | Jan 29, 2020 | Events, Voice
Each March, diverse groups from across the tech, film, and music industries descend on Austin, Texas, at the South by Southwest (SXSW) Conference & Festivals. Founded in 1987, SXSW celebrates the convergence of these key industries in a festival that covers the...
by Melissa Drozdowski | Oct 29, 2019 | Marketing, Social Media, Voice
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
by Melissa Drozdowski | Aug 28, 2019 | Marketing, Social Media, Voice
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
by Laurie Davis | Aug 15, 2019 | Content, Marketing, Voice
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
by Laurie Davis | Aug 8, 2019 | Content, Marketing, Voice
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...
by Melissa Drozdowski | Jul 11, 2019 | Marketing, Social Media, Voice
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
by Rachel DeFrank | Apr 24, 2018 | Creative
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating...