A Picture Is Worth A Thousand Words But Cinemagraphs Tell The Story
I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d...Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go
It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced a surge in people walking...Marketing: A CFO’s Perspective
Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.
Canada’s Anti-Spam Legislation is in Effect…What Does That Mean for Marketing Communications Now?
As of July 1, 2014, Canada Day of all times, Canadian companies and individuals are subject to hefty fines of between $1 and $10 million CAD through Canada’s Anti-Spam Legislation (CASL) organization if the people they solicit have not agreed to said solicitation. This new law requires companies and individuals to obtain this consent before sending Electronic Marketing Communications (CEM), and to provide an “opt-out” method, too.
The Benefits of HTML Proficiency
Knowing HTML provides you with the ability to make changes to a web site on the fly and alter e-mail newsletter templates. Generally, that kind of work would have to be outsourced, which means the company would have to spend money and time on working with a unfamiliar developer. Granted, a professional developer is necessary in cases that require a more intense knowledge of HTML. But for the everyday web site and e-newsletter edits, some basic HTML skills can go a long way.
WeChat, Where Mobile Marketing Goes Global
In Part I of this series, we introduced WeChat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the challenger all-in-one mobile communicator from Tencent. WeChat seems to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing and contact information exchange.