Building Momentum for Your Event’s Final Countdown
Need some extra oomph for your marketing, PR, or social campaign? Help your campaign soar with tips from Interprose on creating an effective countdown.
5 Steps to Finding the Right Media Outlets for Your Message
Puzzles and shape sorters have become a staple in my house, as we enter the toddler years with my oldest daughter. Patience, time and multiple attempts at trying to put the square through the round hole are in play as she tries to figure out how to match shapes and...
Trend Watch: What to Expect in PR in 2019
There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR...
How to Win at Business Press
Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street...
The Time Has Come – Apple Watch Makes its Debut, Gigaom Says Farewell
Ironic happenings Monday as innovation hit the wires with the unveiling of Apple’s gorgeous watch. The different styles and looks are stunning. But as news of this fascinating new wearable bubbled up all over the Internet, one of the tech industry’s greats dropped a...
U.S. Media Landscape Survey Details Regional Differences
In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how...
Next-Gen Networking
I was in Maui in early May of this year, kitesurfing with a friend. As I chatted with other kiters there – who have subsequently become friends – I learned about Maui’s MaiTai’s event. This unique annual networking gathering brings together elite kiteboarders, venture capitalists, entrepreneurs, and tech companies.
Dishing Up Results
One of the things I seem to do a lot more as I age is to theorize, and sometimes that involves a bit of self-reflection. Recently, I was thinking about the things I enjoy in life, both personal and professional, and it got me thinking about what would be the first three things a new acquaintance might learn about me during the course of an initial conversation.