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How to Win at Business Press

How to Win at Business Press

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street...
U.S. Media Landscape Survey Details Regional Differences

U.S. Media Landscape Survey Details Regional Differences

In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how...
Next-Gen Networking

Next-Gen Networking

I was in Maui in early May of this year, kitesurfing with a friend. As I chatted with other kiters there – who have subsequently become friends – I learned about Maui’s MaiTai’s event. This unique annual networking gathering brings together elite kiteboarders, venture capitalists, entrepreneurs, and tech companies.

Dishing Up Results

Dishing Up Results

One of the things I seem to do a lot more as I age is to theorize, and sometimes that involves a bit of self-reflection. Recently, I was thinking about the things I enjoy in life, both personal and professional, and it got me thinking about what would be the first three things a new acquaintance might learn about me during the course of an initial conversation.