The Press Release is the Gateway, Not the Story

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I was recently asked to provide my take on a hotly contested tool of the trade – press releases. I provided basic tips on when a press release should be used, how to use the headline to get attention from a reporter and the format for how press releases should be written.

Once the bases are covered and the press release is distributed to your media contacts, how do you get a story written? A press release only opens the door. Relationships and resources are necessary to securing the coverage your investors can smile about. Let me explain.

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