Oh, Snap! Why Your B2B Brand Should Be On Snapchat

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Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us. Knowing my own daughter would surgically attach her phone to her hand if […]

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