by Melissa Drozdowski | Nov 7, 2016 | Marketing, Social Media
I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d...
by Melissa Drozdowski | Sep 21, 2016 | Social Media
You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might...
by Melissa Drozdowski | Jun 21, 2016 | Social Media
Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s... by Melissa Drozdowski | Jun 1, 2016 | Social Media
As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to...
by Melissa Drozdowski | Apr 12, 2016 | Social Media
Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene? The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird...
by Laurie Davis | Apr 5, 2016 | Content, Social Media
Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share...
by Melissa Drozdowski | Feb 17, 2016 | Social Media
So, the SyFy Network just announced a new series that I can’t wait to watch: “The Internet Ruined My Life.” According to SyFy, the show “exposes the unexpected perils of living in a social media obsessed world” and “reveals how people just like you and me...
by Carrie Owens | Jun 23, 2015 | Social Media
Social Media Examiner’s 2014 Social Media Marketing Industry Report surveyed more than 2,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. A surprising 85 percent feel like they don’t know what...
by Carmen Harris | Mar 31, 2015 | Social Media
Well, there you have it folks. Just when it’s your time to shine – lights, camera, action! – with Meerkat, Twitter releases its live-streaming video app, Periscope. We knew this was coming. Meerkat was launched with much fervor, and the fanaticism grew quickly....
by Laurie Davis | Feb 24, 2015 | Social Media
Whether your client is announcing a new product or you want to tell the world you’ve just gotten engaged, there are many reasons why you would want to spread your message on Twitter. But regardless of the reason or even the content of the message (well, content is...