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Making the Most of Your SXSW Experience

Making the Most of Your SXSW Experience

Each March, diverse groups from across the tech, film, and music industries descend on Austin, Texas, at the South by Southwest (SXSW) Conference & Festivals. Founded in 1987, SXSW celebrates the convergence of these key industries in a festival that covers the...
How to Survive SXSW: Before You Go

How to Survive SXSW: Before You Go

Attending the South By Southwest (SXSW) Festival teaches you a thing or two about how to survive in the downtown Austin wilderness. For some, it can be a daunting event to navigate—especially if new to the SXSW shuffle. But it’s actually one of those experiences that require a full jump into the deep end. Just go for it.