Command Attention: Social Event Marketing Strategies That Actually Work, Part IV
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but...
Meerkat or Periscope – Twitter Just Got a Lot More Fun
Well, there you have it folks. Just when it’s your time to shine – lights, camera, action! – with Meerkat, Twitter releases its live-streaming video app, Periscope. We knew this was coming. Meerkat was launched with much fervor, and the fanaticism grew quickly....
Heard it Through the Great Vine
Have you heard of Vine? It’s the bee’s knees. Of course, everyone loves a good video. But who has the time to watch? Our quick-to-the-punch social media world doesn’t have the patience for long-winded and whimsical video presentations—unless you’re stuck at the airport.