In Part I of this series, we introduced WeChat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the challenger all-in-one mobile communicator from Tencent. WeChat seems to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing and contact information exchange.
The future of business will depend heavily on a new wave of innovative mobile communication platforms and applications, like China’s cutting-edge mobile platform, WeChat. However, these emerging platforms and applications also add up to a much more complex world for businesses. Smart phones, tablets, hybrid devices such as Windows Surface, and multiple environments including Android, Android China, Amazon, Facebook, and Apple’s iOS, as well as an ever-evolving merry-go-round of features, updates, and apps mean additional levels of multifaceted marketing. So, where should businesses start, and how can they guarantee that their budgets won’t disappear down the digital rabbit hole?